Welcome to Be+Well | Beauty and Wellness Show, the New Home of the International Beauty Show
For over 130 years combined, the International Beauty Show (IBS) and International Esthetic, Cosmetic & Spa Conference (IECSC) have been where beauty, spa, and wellness professionals come to discover, learn, and connect. Now, both shows have united under one powerful brand: Be+Well | Beauty and Wellness Show.
Same trusted shows. One unified experience. More opportunities than ever.
Everything you loved about IBS and IECSC, the 450+ brands, world-class education, and unmatched community is here, now seamlessly integrated with the fastest-growing categories in wellness and fitness. Whether you've been attending for decades or this is your first time, Be+Well delivers the complete spectrum of hair, skin, body, spa, wellness, and fitness under one roof.
Your craft deserves this investment. Your clients deserve this excellence. You deserve to be among the best.
Now it’s time to perfect your craft at Be+Well | Beauty and Wellness Show.
Challenges Beauty Pros are Facing … Solved at Be+Well Florida
Every beauty professional faces these obstacles—Be+Well brings the solutions, suppliers, and strategies to overcome them.
Rising Product & Supply Costs
Margins are tight, and supplier prices keep climbing. Discover brands with better pricing, compare alternatives side-by-side, and lock in show-exclusive deals that protect your profitability without compromising quality.
Staying Ahead of Trends
Client requests change faster than ever—balayage today, money piece tomorrow. Stay ahead with trend forecasting sessions, see product launches before they go mainstream, and learn techniques your competition hasn't mastered yet.
Finding Quality Tools That Last
Bad tools cost you time, money, and hand health. Test professional-grade clippers, shears, styling tools, and equipment in person before you invest—feel the weight, check performance, and choose tools that deliver results without breaking down.
Client Retention & Loyalty
Attracting new clients is expensive and keeping them is profitable. Learn service upgrades, retail strategies, and client experience techniques that turn one-time visitors into loyal regulars.
Adapting to Changing Client Expectations
Clients want more than just hair or nails, they want wellness and personalized experiences. Discover how to expand your services and meet evolving demands without losing your identity.
Discover the Instruments of Perfection
Journey through a playground for beauty and wellness innovation and inspiration where you’ll find specialized neighborhoods with over 500+ exhibitors showcasing the newest trends, tools, products, and equipment that power the pros. Experience hands-on demonstrations, exclusive previews, and the tools that will take you and your business to new heights.
Discover Beauty Products & Services Across These Categories
Hair Styling Tools & Appliances
Hair Loss + Scalp Solutions
Styling + Color Products
Hair Extensions + Wigs
Barbering + Men’s Grooming Products + Supplies
Furniture + Fixtures
Shears + Implements
Private Label + White Label
Apparel & Uniforms
Salon Towels & Operating Sundries
Nails + Cosmetics + Lashes
Brow Products, Tools + Supplies
Spa + Wellness Products
Marketing Services
Software + Tech Platforms
Retail Apparel + Accessories
Key Topics You Can Master at Be+Well Florida
Makeup & Nail Enhancements
Unleash your creativity and boost your earning potential with expert-led education in makeup artistry and nail enhancements.
Business Growth & Leadership
Frameworks top beauty & wellness leaders use to scale smart, inspire teams, and grow with purpose.
Strategic Profitability
Master pricing, KPIs, and systems that turn creativity and client care into lasting success.
Science-Backed Skincare
Deepen your expertise in skin physiology, acne, pigmentation, and the science of aging.
Holistic Wellness Integration
Explore mind-body-skin connections through gut health, neurocosmetics, and longevity science.
Marketing, Branding & Digital Mastery
Build visibility through AI, storytelling, and social strategies that convert.
Choose Your Path to Mastery
VIP PASS + EXPO
PREMIUM PASS + EXPO
EXPO PASS
Don't Just Attend a Show. Join a Movement.
The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.