Be+Well | Beauty and Wellness Show Florida (the new home of IECSC Florida)
Join us at the Largest Beauty, Spa, & Wellness Show in the South! For decades, spa, wellness, and beauty professionals have come to the International Esthetic, Cosmetic & Spa Conference (IECSC) to perfect their craft, discover innovations, learn from the masters, and connect with their community. Now, IECSC has transformed into Be+Well | Beauty and Wellness Show, because just like you, Be+Well is constantly evolving to meet the industry’s needs. Join us August 30-31 in Fort Lauderdale (NEW LOCATION!).
Same iconic event. Same legendary quality. Expanded opportunities. The brands and exhibitors you trust (160+). The education that elevates your craft (180+ paid and free education). The community you've built (4,000+ professionals). Now with even more cross-category innovations and connections to help you deliver the holistic experiences your clients are asking for.
Now it’s time to invest in you. Perfect your craft at Be+Well | Beauty and Wellness Show (the new home of IECSC).
The Event
Built for Artists Like You
Whether you customize facials, curate spa journeys or own a spa, you've spent years developing your technique, building your expertise, refining your approach. Discover your master plan designed specifically for your specialty, your community.
For Esthetician and Spa Professionals
Craft Experiences. Elevate Service. Drive Profitability. Scale with Systems.
For Wellness Professionals
Design Journeys. Integrate Solutions. Lead Holistic Transformation. Prove Your Impact.
Discover the Instruments of Perfection
Journey through a playground for beauty and wellness innovation and inspiration where you’ll find specialized neighborhoods with over 160+ exhibitors in Florida showcasing the newest trends, tools, products, and equipment that power the pros. Experience hands-on demonstrations, exclusive previews, and the tools that will take you and your business to new heights. You'll get to talk with the people behind the brands you love and discover your next brand crush!
Key Topics You Can Master at Be+Well Florida
Makeup & Nail Enhancements
Unleash your creativity and boost your earning potential with expert-led education in makeup artistry and nail enhancements.
Business Growth & Leadership
Frameworks top beauty & wellness leaders use to scale smart, inspire teams, and grow with purpose.
Strategic Profitability
Master pricing, KPIs, and systems that turn creativity and client care into lasting success.
Science-Backed Skincare
Deepen your expertise in skin physiology, acne, pigmentation, and the science of aging.
Holistic Wellness Integration
Explore mind-body-skin connections through gut health, neurocosmetics, and longevity science.
Marketing, Branding & Digital Mastery
Build visibility through AI, storytelling, and social strategies that convert.