Why Attend Be+Well | Beauty and Wellness Show?

Be a Part of Florida's Largest Spa and Wellness Show. 

You're in this industry because you want to constantly evolve. Offer more. Stand out. Build something your clients can't find anywhere else.

Be+Well | Beauty and Wellness Show is where spa and wellness professionals like you come to elevate their craft. Discover breakthrough products. Learn cutting-edge techniques. Connect with your community who understand your challenges.

Whether you're stocking your facility, opening a new spa, or adding services to your wellness practice, this is where you walk away ready to transform your business and the lives of the people you serve.

This isn't just another event. It's two days that could change your year.

Be+Well Neighborhoods - Business District.

A Fresh Take for Spa & Wellness Professionals

The Florida Be+Well | Beauty and Wellness Show (formerly IECSC) serves masters of their crafts like you from across the beauty, spa, and wellness spectrum because excellence recognizes excellence, regardless of the craft. 
Whether you're the esthetician who reads skin like a story, the massage therapist whose hands heal through technique, or the spa director who orchestrates wellness experiences—you understand what it means to be more than skilled. You're an artist. You lead transformations.
 

Who Comes to Be+Well | Beauty & Wellness Shows?

Spa Owners & Directors

Spa Owners & Directors

Estheticians, Spa Owners, Med Spa Pros, Brow / Lash / Wax Technicians, Future Professionals

Estheticians

Estheticians

Med Spa Practitioners

Med Spa Practitioners

Lash, Nails, and Wax Pros

Lash, Nails, and Wax Pros

What You’ll Experience

Be+Well gives you everything you need to build the holistic business you’re looking for.

Discover + Shop

Browse hundreds of brands you trust and emerging innovators you need to know in spa and wellness. Touch the products. Test the equipment. Compare your options. Place orders on the spot, and often at show-exclusive pricing.

Learn from the Masters

Attend paid conference or free product focused classes and demos led by industry experts and your favorite brands. Walk away with techniques, trends, and strategies you can use immediately in your business.

Connect with Your Community

Meet other beauty and spa pros, including wax techs, nail techs, hair stylists/colorists, estheticians, spa owners, and more. Share challenges. Swap ideas. Build relationships that last beyond the show floor.

Don't Just Attend a Show. Join a Movement.

The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.

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