A short trip. A year's worth of ideas...
Key Themes in Esthetics, Spa and Wellness You Can’t Miss!
💰 Build Business Skills That Boost Your Bottom Line
Pricing strategies, service expansion, and retention tactics that increase your earnings
⚙️ Master Advanced Techniques Across Skin, Scalp, Brow, Lash, Wax, Makeup & Nails
Cutting-edge protocols, product science, treatment techniques, and artistry that keeps clients coming back
⚡️Growth
Discover how beauty + skin + body services work together for client transformations
✨ Transform Client Experiences That Create Loyalty
Service protocols and techniques that turn clients into loyal advocates
🚀 Accelerate Your Career & Build Your Authority
Strategies for becoming the go-to expert in your specialty & commanding top dollar
📊 Stay Ahead with Trend Forecasting & Industry Insights
Discover what's next in spa, and wellness so you can lead, not follow
Discover the Instruments of Perfection
Journey through a playground for beauty and wellness innovation and inspiration where you’ll find specialized neighborhoods with over 160+ exhibitors showcasing the newest trends, tools, products, and equipment that power the pros. Experience hands-on demonstrations, exclusive previews, and the tools that will take you and your business to new heights.
Over 100 Free Classes Taught by Your Favorite Brands Get You From Product User to Product Authority!
Free with your expo pass!
Discover products, tools and services to power your business. Be+Well Florida's Product-Focused Education delivers over 100 complimentary, brand-led sessions that deepen your expertise across the innovations available on the show floor. From ingredient science to application mastery to retail strategies—gain the knowledge that helps you recommend with confidence, retail with success, and differentiate your services in competitive markets.
Included with Your Expo Pass: Brand-led product focused education sessions and demos. Science-backed product education. Application techniques for optimal results. Strategic guidance on building profitable retail programs.
Knowledge that Transforms Your Craft
Education Built for How You Work
Florida's conference programming goes beyond trends and basics. Available for an additional fee, every session is designed to deliver techniques, strategies, and insights you can immediately apply to your work—whether in the treatment room, or are a business owner.
Key Tracks You Can Master at Be+Well Florida
Makeup & Nail Enhancements
Unleash your creativity and boost your earning potential with expert-led education in makeup artistry and nail enhancements. Discover pro secrets, modern designs, and profitable techniques from the beauty world’s top artists.
Esthetic Training
Deep-dive education on skin science, modalities, and results-driven treatments led by medical estheticians, educators, and brand innovators.
Holistic Wellness Integration
Explore the powerful connection between mind, body, and skin through sessions blending ancient practices with modern science—from Ayurveda and face yoga to longevity and gut-skin health—helping professionals create integrative, results-driven spa experiences that nurture whole-person well-being.
Med Spa & Spa Technologies (MS)
Where aesthetics meets innovation. Explore the science shaping the future of skin health—biotech, biomimetics, advanced channeling, and patient-centered care. Designed for estheticians and med spa pros ready to expand their expertise and elevate results.
Social Media & Marketing
Content creation, storytelling, and digital advertising strategies tailored for beauty and wellness entrepreneurs.
Business Management
Strategies for scaling, leadership, profitability, and data-driven growth—perfect for owners and managers ready to level up.
Client Relationships & Retail
Learn how to build lasting client relationships, master consultations, and turn communication into revenue.
Product Focused Education
These FREE sessions are led by innovative companies showcasing their newest products and techniques. This is where you become a product specialist! Included with Expo Admission.
Don't Just Attend a Show. Join a Movement.
The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.
Admission discount valid for new registrations with code EMPTCARIBBEAN20 only. Non-transferable. No cash value.