Expo Neighborhoods

Be+Well Homepage - Expo Hall

Discover the Instruments of Perfection

Journey through a playground for beauty and wellness innovation and inspiration where you’ll find specialized neighborhoods with over 600+ exhibitors showcasing the newest trends, tools, products, and equipment that power the pros. Experience hands-on demonstrations, exclusive previews, and the tools that will take you and your business to new heights. You'll get to talk with the people behind the brands you love and discover your next brand crush!

Discover and Shop 160+ Brands for Estheticians, Spa and Wellness Pros

Find skincare, spa equipment, wellness products & more

Spa & Wellness

Spa & Wellness

Discover Skin & Body care tools, products & equipment, Medical Spa equipment, Waxing supplies, Suncare, Tanning, Spa Furniture & Fixtures, Mind & Body Tools

Nails, Cosmetics, Brows & Lashes

Nails, Cosmetics, Brows & Lashes

Discover Cosmetics, Makeup, Nail Care Products & Tools, Lash/Brow Products & Tools, Permanent Makeup, Microblading, Furniture & Fixtures

Business District

Business District

The spot for AI & tech solutions, Associations, Business Consultants & services, Tax & Financial Services, Insurance Providers, Software/Tech Platforms

Tech Zone

Tech Zone

The spot for the latest Nutrition & Tech, Smart Tech & Digital Solutions, Wearables

Retail Zone

Retail Zone

Your Source for Apparel, Accessories, Lifestyle & Home Products, Gifts & Specialty

What’s New For You Zone

What’s New For You Zone

Discover new exhibitors or new product, tool, or equipment launches, innovations and breakthrough products.

Don't Just Attend a Show. Join a Movement.

The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.