Expo Neighborhoods
Discover the Instruments of Perfection
Journey through a playground for beauty and wellness innovation and inspiration where you’ll find specialized neighborhoods with over 600+ exhibitors showcasing the newest trends, tools, products, and equipment that power the pros. Experience hands-on demonstrations, exclusive previews, and the tools that will take you and your business to new heights. You'll get to talk with the people behind the brands you love and discover your next brand crush!
Discover and Shop 160+ Brands for Estheticians, Spa and Wellness Pros
Find skincare, spa equipment, wellness products & more
Spa & Wellness
Nails, Cosmetics, Brows & Lashes
Business District
Tech Zone
Retail Zone
What’s New For You Zone
Don't Just Attend a Show. Join a Movement.
The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.