Welcome to Be+Well | Beauty and Wellness Show, the New Home of the International Esthethics, Cosmetics, Spa Conference (IECSC).
For nearly 30 years, IECSC (International Esthetics, Cosmetic & Spa Conference) has been where spa and wellness professionals come to discover innovations, master techniques, and build their businesses. Now, IECSC has united with International Beauty Show under the Be+Well | Beauty and Wellness Show brand, bringing together the complete spectrum of beauty, spa, wellness, and fitness.
Same trusted show. Expanded vision. More solutions than ever.
Whether you run a day spa or destination spa, perform clinical treatments, practice holistic wellness, or create transformative guest experiences — Be+Well delivers everything you need. 160+ brands, 35+ free education sessions, and a community that understands what it takes to create experiences that truly transform lives.
Your craft deserves this investment. Your clients deserve this excellence. You deserve to be among the best.
Now it’s time to perfect your craft at Be+Well | Beauty and Wellness Show.
Challenges Spa & Wellness Pros are Facing … Solved at Be+Well Florida
Whether you run a day spa or manage a resort wellness center, here's how Be+Well brings the solutions, suppliers, and strategies to overcome them.
Rising Product & Equipment Costs
Premium products and advanced equipment are expensive—and prices keep climbing. Discover brands with better pricing, compare alternatives side-by-side, and lock in show-exclusive deals that protect your margins without sacrificing quality.
Differentiating Your Services
Every spa offers facials and massages—but clients want unique experiences. Find signature treatments, exclusive product lines, and innovative modalities your competitors don't have. Create experiences that justify premium pricing and build loyalty.
Finding & Retaining Quality Staff
Skilled estheticians and therapists are hard to find and harder to keep. Discover training programs that elevate your team and increase their value, and culture strategies that reduce turnover and improve service quality.
Maximizing Treatment Room Revenue
Treatment rooms sit empty between appointments—lost revenue you can't recover. Learn scheduling strategies, service bundling, and membership models that increase utilization rates and create predictable recurring income.
Adapting to Wellness Trends
Clients expect more than traditional spa services—they want holistic wellness, recovery, fitness integration, and preventive care. Explore how to expand beyond facials and massages without losing your spa's identity or overextending your resources.
Discover the Instruments of Perfection
Journey through a playground for beauty and wellness innovation and inspiration where you’ll find specialized neighborhoods with over 160+ exhibitors showcasing the newest trends, tools, products, and equipment that power the pros. Experience hands-on demonstrations, exclusive previews, and the tools that will take you and your business to new heights.
Discover Spa & Wellness Products & Services Across These Categories
Apparel + Uniforms
Skin + Body Care Products + Equipment
Hydrotherapy Equipment
Light Therapy Devices
Recovery + Performance Solutions
Anti-Aging Products
Furniture + Fixtures
Waxing Equipment + Products
Tanning + Sun Care
Spa Towels + Operating Sundries
Nails + Cosmetics + Lash
Massage Equipment + Products
Brow Products, Tools + Supplies
Marketing Services
Software + Tech Platforms
Retail Apparel + Accessories
Key Topics You Can Master at Be+Well Florida
Makeup & Nail Enhancements
Unleash your creativity and boost your earning potential with expert-led education in makeup artistry and nail enhancements.
Business Growth & Leadership
Frameworks top beauty & wellness leaders use to scale smart, inspire teams, and grow with purpose.
Strategic Profitability
Master pricing, KPIs, and systems that turn creativity and client care into lasting success.
Science-Backed Skincare
Deepen your expertise in skin physiology, acne, pigmentation, and the science of aging.
Holistic Wellness Integration
Explore mind-body-skin connections through gut health, neurocosmetics, and longevity science.
Marketing, Branding & Digital Mastery
Build visibility through AI, storytelling, and social strategies that convert.
Choose Your Path to Mastery
VIP PASS + EXPO
PREMIUM PASS + EXPO
EXPO PASS
Don't Just Attend a Show. Join a Movement.
The best professionals aren't staying in their lanes anymore. Be+Well is leading the way.